![]() Shopify calls it the podcast for people who can’t wait for the week to start the shows aim to inspire Shopify’s audience of innovators by telling success stories of like-minded entrepreneurs. Well, that’s what Shopify is banking on with their new podcast, Thank God It’s Monday (or TGIM). “Thank God it’s Monday” isn’t a phrase uttered frequently in American workplaces-except if you’re the entrepreneur in charge. I’m not saying, ‘Hey, go out and buy a jet engine.’ It’s a science fiction story to connect listeners with what the GE brand is about, without selling the GE brand.” TGIM (Shopify) It’s a podcast show that just happens to be produced by a brand instead of a network. GE credits the series’ success to being a unique offering: unlike most other podcasts, branded or otherwise, The Message is fiction.Īndy Goldberg, chief creative officer at GE, told Nieman Lab, “I don’t consider it advertising. It’s Orson Welles’s radio drama The War of the Worlds meets Serial meets a horror film.Ī co-production between the Panoply podcast network and GE Podcast Theater, The Message has received millions of downloads it even reached number one on the iTunes podcast charts. The story, written by playwright Mac Rogers, follows a group of cryptographers investigating mysterious transmissions on a pop-science show. At least, that’s what General Electric did with The Message, an eight-part science fiction podcast series. How does a science innovation brand make noise in the podcast marketplace? By turning to fictional narrative. We anticipate that its next venture into podcasts, which launches in fall 2016, will be no different. ![]() In 20 to 40 minute episodes, the podcast series covers “work, life, and everything in between” in self-contained stories and work-life anecdotes with Slack’s signature quirky and curious sensibility.īefore it wrapped in May 2016, Slack Variety Pack’s listenership grew with nearly every episode, according to Bill Macaitis, the Chief Marketing Officer at Slack. You know the Slack type: tech-savvy, young, curious, light-hearted. Launched in spring 2015, the Slack Variety Pack is among the gold standards in branded podcasts precisely because of how well they understand their audience. It goes to reason, then, that the Slack Variety Pack podcast is growing by word-of-mouth too. According to Slack, the platform has grown to 3 million daily active users and 930,000 paid seats in a little more than 3 years. It’s not surprising that Slack, the office chat platform, has seen outstanding growth due to word-of-mouth in both Silicon Valley and American workforces. But brands are also starting to produce their own podcasts. Frequently, the involvement is limited to sponsorship of the podcast by the brand you'll hear one or more ads from them during the show. In fact, the current podcasting boom has been heralded as the golden age of podcasts. Approximately 98 million Americans are listening to podcasts every year and 56 million Americans listen to podcasts every month, according to the latest Edison Research study. ![]() Podcasts, those audio and radio shows you can download to your smartphone, are on everyone’s minds these days, and for good reason. Radio, which made waves (pun intended) in the early 20th century, has seen a resurgence in popularity thanks to its next-generation reincarnation known as podcasts. Nowhere is this more true than with radio and podcasts.
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